Data-driven SEO

Manage your SEO data. Get richer insights.

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Get more from your Search Console data

We help setup and manage your SEO data for richer insights. We have a SEO tool, built upon Search Console data that we offer to setup for teams to get more insight from your data. More than what the standard Google Search Console UI offers and more than what Data Studio offers.

Common uses for Data-driven SEO:

  • Store more than 18 months worth of data with your own data servers.
  • Capture query with URL for deeper insights and segmenting.
  • Mix and match multiple profiles into a singular view or layer them as you wish.
  • Forecast clicks & revenue for potential SEO changes you wish to rollout.
  • Supercharge your performance reporting - split by page segments, brand vs. non-brand and more.

Query + URL = Richer insights

Segment your site by URL rules and explore your data in deeper detail. One of the biggest issues with Data Studio is that the platform relies on two APIs that make matching Query with URL unreliable - you don't end up with query click data metrics in your view, instead you have URL clicks. We've solved this problem and built upon it.

Common uses:

  • Understanding the performance of a certain bit of your site. Average Position for a particular page type - we display it.
  • Overall clicks are down to the site but where is this coming from?
  • Helping debug and identify technical SEO issues.
  • Compare the performance of different areas of your site. Perhaps you're wondering if your CTR is higher on certain types of pages than others? We can show you this.
  • Is demand growing for certain page types?

Forecasting: Get s**t done

We can allow you to add that crucial business metric with your development teams to get stuff done. Using the datapoints we'ce created a framework to allow you to best forecast any improvements in rankings and translate that into tangible business metrics to help you prioritise and deliver SEO tickets.

Common uses:

  • Adding business metrics to development tickets with forecasted clicks and revenue data. If I make X change, it will bring us X clicks & revenue.
  • Highlighting potential keyword growth areas.
  • Creation of real click curvers using real data. We don't use out of data Google Search Volume data that so many other SEO tools rely on.
  • Helping you prioritise potential tickets within a development backlog.

Consolidate multiple domains into one

Managing multiple TLDs across different locals? No problem, with our platform you can roll them up and view them as one or piece multiple profiles together to explore.

Common uses:

  • International SEO: Drilling down into specific ccTlds or TLDs to understand what's happening.
  • Understanding content performance for certain language specific content. Do we rank better for our English sites than our French?

Curious? Let's speak.

Get in touch and we'll explain in more detail what we can do for you. In short, we can help you setup the data infrasture for your first-party SEO data and gain richer insights from it to superhcarge your SEO strategy.